Privacy Policy
Effective November 13, 2026
The Score Theory LLC ("The Score Theory," "we," "us") provides ACT test prep coaching. This policy explains what information we collect through thescoretheory.com and our text messaging program, how we use it, and the choices you have.
Information we collect
- Contact details you give us: name, email address, and mobile phone number, when you fill in a form, use the chat box, or book a strategy call.
- Details about the student: grade level, test dates, and current or target scores, when you choose to share them.
- Messages: the content of texts, chats, and emails you send us.
- Site usage data: basic technical information such as browser type, pages visited, and approximate location, collected through cookies and similar tools.
How we use information
- To respond to questions and schedule strategy calls.
- To provide and improve our coaching services.
- To send text messages and emails you have agreed to receive.
- To keep records of consent and opt-outs, and to meet legal obligations.
Text messaging
If you opt in, we send marketing and promotional texts such as ACT prep tips, strategy call reminders, and program offers. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe at any time, or HELP for help.
We do not sell, rent, or share mobile phone numbers, text messaging opt-in data, or consent with third parties or affiliates for their marketing or promotional purposes. Text messaging originator opt-in data and consent are excluded from every other category of sharing described in this policy.
How we share information
We do not sell personal information. We share it only with:
- Service providers that help us run the business, such as our messaging platform, scheduling tool, and email provider. They may use the information only to perform services for us.
- Authorities, when the law requires it or to protect our rights and the safety of others.
Children and students
Our coaching is for high school students, and we work with their parents or guardians. Our text messaging program is for adults 18 and older. We do not knowingly collect personal information from children under 13. If you believe a child has given us information, contact us and we will delete it.
Your choices
- Reply STOP to any text to stop receiving texts.
- Use the unsubscribe link in any marketing email.
- Email us to see, correct, or delete the information we hold about you.
Retention and security
We keep information for as long as we need it for the purposes above, then delete it. We use reasonable safeguards to protect it, though no system is completely secure.
Changes
If we change this policy, we will post the new version here and update the effective date.
Contact
The Score Theory LLC
410 W 46th Street, New York, NY 10036
(978) 201-3781
eddie@thescoretheory.com